I found the easiest way to convey the app concept to new users was to mention “goal-setting” as a feature. The app then shifted towards being primarily a “mental health goal-setting app.”
Commonly mentioned goals included making more money, building good fitness habits, developing self-awareness and mental focus, and building relationships, which I used to develop an ad campaign for the app.
Participant responses suggest that good mental health is related to several factors, including professional achievement, personal fitness, good habits, and stable relationships, which I used for the app’s default goal categories.